Google’s Schmidt Endorses “Mobile First” Approach

    April 13, 2010

Google’s CEO is no doubt interested in search and advertising.  He’s recently talked about journalism and copyright law, too, along with a number of other topics.  But mobile is the subject Eric Schmidt claimed to most interested in last night, and he’s getting Google to focus on it, as well.

Eric SchmidtSomewhat ironically, Schmidt stressed the importance of mobile while speaking at Google Atmosphere, a one-day event meant to promote cloud computing.  He got onto the subject due to a broad question about products and the future.

According to Anthony Ha, Schmidt responded, "What’s really important right now is to get the mobile architecture right.  Mobile will ultimately be the way you provision most of your services.  The way I like to put it is, the answer should always be mobile first.  You should always put your best team and your best app on your mobile app."

That’s a rather interesting comment.  It’s hard not to wonder whether Google will get a lock on the mobile market just as it’s dominated the traditional search market for years.  At the same time, you can almost imagine search engineers at Yahoo and Microsoft sort of perking up at the chance to make (more) headway.

Investors don’t seem to mind the "mobile first" directive, anyway.  Google’s stock is up 0.72 percent so far this morning, even though the Dow is down 0.13 percent and the Nasdaq is down 0.14 percent.