Google’s Amit Singhal: Penguin A Success

    May 26, 2012
    Chris Crum

Early this morning, Google Fellow Amit Singhal was interviewed by Danny Sullivan at Chris Sherman on stage at SMX London, the sister conference of Search Engine Land. Singhal discussed a variety of Google search-related topics.

We were hoping to get a some in depth discussion about Google’s recent Penguin update, but apparently that wasn’t a major point of conversation. Daniel Waisberg liveblogged the discussion at Search Engine Land, and Penguin only came up briefly. Here’s the relevant snippet of the liveblog:

Danny talks about Penguin and asks how it is going from Google standpoint, are search results better? Amit says that in the end of the day, users will stay with the search engine that provides the most relevant results. Google’s objective was to reward high quality sites and that was a success with Penguin. One of the beauties of running a search engine is that the search engines that can measure best what the users feel is the one that will succeed more.

From Google’s perspective they use any signal that is available for them, more than 200 of them. They have to make sure they are accurate and good. They will use any signal, whether it is organic or not.

“Google Penguin’s objective is to reward high quality sites and authors” Amit Singhal #smxlondon 4 hours ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Panda and penguin update has gone really well… Can someone show amit the results for Viagra #smx 4 hours ago via Twitter for iPad ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

@dannysullivan please ask Amit if he has any Penguin recovery tips apart from removing links #smx 4 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Google’s Matt Cutts also recently said that Google has considered Penguin a success, though plenty out there disagree.

If you want Google’s advice on Penguin recovery, check out these videos Matt Cutts says to watch, these tips he endorsed on Twitter, and of course Google’s quality guidelines.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.