Google Wants To Know How Satisfied You Are With Its Results

    June 22, 2012
    Chris Crum
    Comments are off for this post.

Google is testing a new way for users to give feedback on the quality of search results. In light of algorithm updates like Panda and Penguin (along with their subsequent data refreshes), people have plenty of feedback to offer (at least on the forums, and in blog comments).

A Google spokesperson gave us the canned statement, “As you know, we always ask for user feedback in a range of forms — from live experiments to inviting people in to our UX labs — in order to improve our products. This is one of our experiments — one of many signals we take into consideration to make search better.”

The experimental feedback box was discovered by Nathan Sauser (h/t:Search Engine Land). The box asks users: “How satisfied are you with these search results?”

Users can then choose from:

  • Very satisfied
  • Somewhat satisfied
  • Neither satisfied nor dissatisfied
  • Somewhat dissatisfied
  • Very dissatisfied

Sauser writes on his blog, “Does this mean Google is going to start crowd-sourcing their results? Are they waving the white flag and admitting they can’t get rid of spam and asking for every user’s opinion? Seems like this is a can of worms they should be wary of opening.”

I don’t know about all of that, but that doesn’t mean Google isn’t taking feedback into consideration. We’ve seen plenty of examples where Google has implemented features for various products based on user feedback. Google has been really good about listening to feedback, particularly since Google+ launched, where Googlers are always engaging with users.

Currently, the normal Google search results feedback experience consists of a link at the bottom of the page, which links you to a form that looks like this:

Results Feedback

It’s worth noting that the experimental feedback box is much more simplified, compared to the options in the standard form. Perhaps Google could get better feedback that way.

Well, how satisfied are you with Google’s search results?

  • http://www.LAokay.com Steve G

    I left my feedback and I told them the results were better pre-panda. Anyway, the real problem is Google having to crowd source at all. Actions speak louder than words, and for a company that has the best analytics in the world asking people to tell them how they are doing means they don’t 100% believe in their stats. Perhaps they’re finally seeing what millions of others already have seen, that while Panda and Penguin do sound great on paper, their real world application in their current form has disrupted the quality algorithm Google has built upon for over a decade. Google is having a Coca-Cola moment, and I think all the ego and pride over there at Google is going to make it that much harder for them to realize they need to go back to the original formula that nobody really was complaining about.

  • Lloyd Sexton

    I think this is simply another way to get info, nothing more nothing less. Analytic’s numbers are great and all, but stats only tell you what happened, not why, and without the “why” stats become less valuable.

  • Robin Green

    At last time i using google only if I need to find something on wikipedia. Just enter keyword (you not need to enter wikipedia in the search box) and it will display where this keyword exist on wikipedia, relevancy not work in google completely now.