Google has been experimenting with app indexing for quite a while, but in recent months it has really cranked up the significance of it. Last week, it took that to even greater heights.
App indexing is now a ranking signal in Google's mobile search results, and last week, Google announced that it's expanding it to iOS after previously only offering it for Android. As more Google searches are now taking place on mobile devices than on computers in ten counties, more businesses are probably going to want to consider having their own apps and making sure their content is indexed in Google's search results.
At Google I/O, Google had a session called "Smarter user acquisition with App Indexing, AdWords and Google Analytics". You might want to watch that one. It's about 40 minutes long. Here's the official description of the session:
Content discovery on mobile isn’t easy. Luckily, this is a familiar problem to Google. With App Indexing on both iOS and Android, you can engage users organically by surfacing app content in the search results page. And on Android specifically, you can even drive app installs for users who don’t have your app. Google’s smart mobile ads platform gives you access to AdWords, the world’s largest network, to find the right users who will install and engage with your app, plus you can gain insights through Google Analytics install attribution to know where your users came from. Discover Google’s variety of approaches to driving app discovery, growth and engagement in this session.
You can watch the whole thing right here:
Obviously Google I/O has provided a lot of important content for Android developers. Here's a look at four important sessions from the event that you should check out if you get a chance. Here's the entire opening keynote.
Image via YouTube