Google Tag Manager Fundamentals Now More Widely Available

WebProNews StaffBusiness

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Last summer, Google launched a training course for marketers, analysts, and developers to teach them about Google Tag Manager and how it can simplify tag implementation and management. It's part of Google's Analytics Academy learning program. On Thursday, the company announced that it is expanding this Google Tag Manager Fundamentals course to a total of fourteen languages.

The course is now available in Chinese, Czech, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, and Turkish.

Lizzie Pace from the Google Analytics education team explains, "Google Tag Manager Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies including: the core concepts and principles of tag management using Google Tag Manager; how to create website tags and manage firing rules; how to enhance your Google Analytics implementation; the importance of using the Data Layer to collect valuable data for analysis; and how to configure other marketing tags, like AdWords Conversion Tracking and Dynamic Remarketing."

The course is made up of four units, covering how to get started, setting up Tag Manager, collecting data using the data layer, variables, and events, and using additional tags for marketing and remarketing. Each of these is broken up into three or four lessons a piece.

You can get started with the free course here.