Google Still Rules The Global Search Market

Worldwide searches up 46%

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The U.S. remains the largest search market worldwide, while Google holds on to a commanding position in the global search market, according to a new study from comScore.

"The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide," said Jack Flanagan, comScore executive vice president.

"Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. If you equate the advancement of search with the ability of humans to cultivate information, then the world is rapidly becoming a more knowledgeable ecosystem."

The total global search market had more than 131 billion searches conducted by people 15 or older from home and work locations in December 2009, representing a 46 percent increase in the past year.

Broken down, it represents more than 4 billion searches per day, 175 million per hour, and 29 million per minute. The U.S. is the largest individual search market in the world with 22.7 billion searches, or about 17 percent of searches conducted globally. China landed in the second spot with 13.3 billion searches, followed by Japan with 9.2 billion and the U.K. with 6.2 billion. Among the top ten global search markets, Russia had the biggest gains in 2009, growing 92 percent to 3.3 billion, followed by France (up61% to 5.4 billion) and Brazil (up 53% to 3.8 billion).


Google sites were the top search property worldwide with 87.8 billion searches in December, or 66.8 percent of the global search market. Google sites saw a 58 percent increase in search query volume over the past year. Yahoo sites ranked second globally with 9.4 billion searches (up 13%), followed by Chinese search engine Baidu with 8.5 billion searches (up 7%).

Microsoft sites saw the largest gains among the top five properties, growing 70 percent to 4.1 billion searches, on the strength of its new search engine Bing. Russian search engine Yandex also saw solid gains, growing 91 percent to 1.9 billion searches.

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Google Still Rules The Global Search Market
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  • http://www.duran-seo.co.il Duran seo

    well as it seems google at some point will take over the search market,
    as bing seems to stay one step behind each and every time.

    even the impressive improvement in bings capabilities to give relevant results,
    it is still isn’t good enough comparing to googles accuracy and speed.

    google is doing briliant moves by releasing more gadgets for the use of the public every few weeks, this keeps the users loyalty stick to googles side.

    perhaps microsoft should consider refreshments in the email field and other personal cloud applications to start gaining more percantage of the search market share.

  • http://www.seo4china.com Chinese SEO

    Hope Bing beomes a true competitor to Google soon…

  • http://www.cluey.com.au SEO Copywriter

    This trend doesn’t look like abating any time soon. So SEO should be a focus … even for smaller websites.

  • MicroSloth

    It “seems Google at some point will take over the search market”? They won the war a long time ago, man. For North Americans and Europeans, Google is the only relevant search engine. With Google being the default search field in Safari, Firefox, and Chrome, and people moving away from Internet Exploder in droves, Microsoft is really not a competitor. Bing may be an improvement over their previous attempts, but like everything else Microslop does, it’s a poor imitation.

    It’s great that there is competition – that’s always good for the consumer – but I am so glad that the days of M$ bullying their way into the foreground are over. When they try to compete fairly, they fail miserably. The Zune? Horrible copy of the iPod. Bing? Too little, too late – Google is (arguably) better, and will remain on top, because that is it’s primary focus, and they understand how to innovate. Just as Apple does. Microsoft can continue to emulate the Mac UI, the Mac retail stores, and every product and service that Apple creates – but they are always behind, and inferior. They really should focus their energies on the two products that they do better than everyone else: their office suite, and Exchange server.

    They won’t catch Google – unless as the rumours suggest, Apple makes a deal with Monkey Boy Ballmer, and uses Bing as the default search engine in their products. I can’t imagine why they would…but that might actually change the landscape a little.

  • http://www.searchfit.in/ SearchFit India

    Google in India is most used Search engine and to beat the all mighty … is no cake walk..
    Hope it grows bigger, better which give more accuracy to its results.

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