Google Shares New Discoveries Related to World Cup Search Activity

    June 18, 2010
    Chris Crum

Last week, as the world got ready for the World Cup, Google looked at search activity around the event. The company broke out its Insights for Search tool, along with some other internal sources to provide the data it shared.

Google now has a new post up detailing some other discoveries it has since made. "It turns out that people who search for one player frequently follow that immediately with a query for another player, Google says.

Google shares the following diagram:

World Cup Search Activity data provided by Google

(Image by Amit Patel)

"A thick line connects Cristiano Ronaldo and Lionel Messi because a lot of people followed a search for one of them with a search for the other," explains Google software engineer Jeffrey D. Oldham. "A thin line connects Lionel Messi and Diego Maradona because fewer people searched for them together."

Check out the post for an explanation of the other interesting discoveries Google has made around World Cup search activity.