Google Says It’s Now Working To ‘Promote Good Guys’

    December 20, 2013
    Chris Crum
    Comments are off for this post.

Google’s Matt Cutts says Google is “now doing work on how to promote good guys.”

More specifically, Google is working on changes to its algorithm that will make it better at promoting content from people who it considers authoritative on certain subjects.

You may recall earlier this year when Cutts put out the following video talking about things Google would be working on this year.

In that, he said, “We have also been working on a lot of ways to help regular webmasters. We’re doing a better job of detecting when someone is more of an authority on a specific space. You know, it could be medical. It could be travel. Whatever. And try to make sure that those rank a little more highly if you’re some sort of authority or a site, according to the algorithms, we think might be a little more appropriate for users.”

Apparently that’s something Google is working on right now.

Cutts appeared in a “This Week In Google” video (via Search Engine Land/Transcript via Craig Moore) in which he said:

We have been working on a lot of different stuff. We are actually now doing work on how to promote good guys. So if you are an authority in a space, if you search for podcasts, you want to return something like Twit.tv. So we are trying to figure out who are the authorities in the individual little topic areas and then how do we make sure those sites show up, for medical, or shopping or travel or any one of thousands of other topics. That is to be done algorithmically not by humans … So page rank is sort of this global importance. The New York times is important so if they link to you then you must also be important. But you can start to drill down in individual topic areas and say okay if Jeff Jarvis (Prof of journalism) links to me he is an expert in journalism and so therefore I might be a little bit more relevant in the journalistic field. We’re trying to measure those kinds of topics. Because you know you really want to listen to the experts in each area if you can.

For quite a while now, authorship has given Google an important signal about individuals as they relate to the content they’re putting out. Interestingly, Google is scaling authorship back a bit.

Image: YouTube

  • http://www.summitweb.net/ Martin Oxby

    I think this focus is very much needed from a Google PR perspective, who get a lot of negative press and chatter because they do so much penalising. So instead of always looking to de-rank sites, focussing instead on promoting good stuff is a much more productive and constructive way to move the search industry forward. This is a good move in my opinion, and might help repair some of the “Don’t Be Evil” strapline they used to believe in :)

  • wertwert

    Google has created the black hat community they are trying so hard to crush. The definition of black hat that google uses does not jive with the definition that the community uses to define itself. Matt Cutts says he not only wants to financially ruin black hats but crush their spirits… wow! Do evil much, Matt?

    If Google wants less spam to penalize they should aim for transparency and fairness.

    Speaking of soul crushing Matt… Remember back before Facebook when people spent most of their “online time” web surfing. Too bad they spend most of their “online time” updating their Facebook status now. Does the webspam team know that the rest of Google is sh#$ing a brick over Facebook ad revenues?

    While your running online retailers through an organic traffic gauntlet we’re all moving more and more of our Ad spends to other channels. How long did you think $25 average carts could play in a $1 CPC space???? For all the smarts at Google, sometimes your are !@#$ing idiots.

    I’m glad the EU is fighting the good fight. Keep up the good work of making Google less and less relevant to webmasters.

    An Ex-“Google Fanboy”

  • http://www.generalmarketing.co.uk/forumdisplay.php?20-Building-Momentum General Marketing

    This is great news for those “good guys” who follow the rules of Google like myself and don’t try to cheat the system like with black hat seo techniques out there. It’s nice to see Google is trying to make things better for the good guys. :)

    • wertwert

      …he says while using a blog comment to get an unnatural backlink to his website. 😉

  • glover

    I think I even know this “good guys” names, it members of internet coalition, youtube, wikipedia, amazon, webmd, mayoclinic, gov sites.

    All other sites is “bad guys” for google. Because they are unable to index web in normal way.

  • http://www.mountainyahoos.com/ Confused-SERPS

    Authorship is sometimes a difficult thing to specify. We have an author (sometimes two), editor, photographer and videographer. The article may get updated a year or two later by a different author. What happens when the team is more authoritative than the individual?
    How does a web master point an article to a team of people?
    Lists or tables of data have no author. The data is relevant.
    Perhaps Google should look at page quality rather than trying to find a list of gimmicks. People search for the best articles and Yahoo and Bing are starting to show better results in my personal A-B tests of key words that matter to me. Google needs to analyze the content.

  • http://nikeman.blogfa.com liuon

    like plz

  • http://nikeman.blogfa.com liuon


  • http://ez93.com EZ93

    We run the most authoritative sites on the net in our field we have over 1.2 million pages on our subject (drivers and tech support operating system recovery ect) Some of our techs actually write drivers for the big companies and we have well over 5000 that have been written in house for operating systems that do not and have, never had drivers written for the specific hardware. We are linked from Dell / Sony etc even from Microsoft. Yet we have seen our ranks plummet. We have 100% error free sites across the 1.2 million pages we have an average page speed rank of 97 / 100. Yet spammy sites that just copy the driver lists a from the manufacturers and re-list them, just for the Adsence revenue are killing us. If this change that Mat is talking about is real and works then we will be the first to know as we are acknowledged by the manufacturers as the authority on this subject. I am totally fed up of the bad sites outranking the genuinely good sites with unique REAL content, this has been going on for years now… when will they get it right?