Google Reportedly Ditching Google TV For Android TV

By: Chris Crum - October 11, 2013

When Google first revealed Google TV at Google I/O back in 2010, it showed a lot of promise, but even then, many were skeptical of its potential.

It seems that now, Google is giving up on the brand, but not the concept, moving toward an Android TV strategy, and leaving Google TV in the past.

Google has not announced this branding change so far, but GigaOm’s Janko Roettgers spoke with a consumer electronics manufacturer, which produces Google TV devices, and said, “They are calling it ‘Android TV’.”

Roettgers notes that partners like Sony, LG and STMicroelectronics have already subtly stopped referring to “Google TV” in favor of things like “Google services for TV”. He writes:

Even members of the original Google TV team have started to drop that name when talking about their work. A recently-scheduled developer event in Seoul was officially called “Android TV Developer Day,” and some developers have started to change affiliations in their online biographies from “Google TV” to “Android TV.”

Ultimately, the Android brand makes a great deal of sense. When people think of Google, they think of search and web services. When they think of Android, they think of consumer electronics like phones and tablets. TVs and other connected devices for TV viewing would seem to fit in here as well.

I expect Google will make an announcement about this in the near future now that the news is out. An Android rebranding could be just what Google TV needs to capture more interest from consumers, many of which are already using Android devices.

Image: Google

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Rick Noel

    Happy Friday. I have seen the Google TV Kevin Bacon ad before and it always makes me laugh, especially at the end with his fingers crossed with this priceless one can only hope look his face. My face hurts from smiling.

    The rebranding of Google TV to Android TV should be interesting but it makes me wonder how it fits into the big picture for Google? I get Google+ and YouTube, but do you think that Android TV, Glass, self-driving cars, smartphone hardware + OS, Chromebooks, browsers, google docs and other cool stuff is a distraction from their core competency of Search and if not how does it support it? At the end of the day, online ads is and will likely remain where most Google revenue comes from. Just wondering how these disparate pieces fit together.