Google Buys Game Company Slide

Google's Latest Move in Social Media Battle

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Update: Right on schedule, Google has now formally announced its acquisition of Slide. On the company’s oficial blog, David Glazer says:

For Google, the web is about people, and we’re working to develop open, transparent and interesting (and fun!) ways to allow our users to take full advantage of how technology can bring them closer to friends and family and provide useful information just for them.

Slide has already created compelling social experiences for tens of millions of people across many platforms, and we’ve already built strong social elements into products like Gmail, Docs, Blogger, Picasa and YouTube. As the Slide team joins Google, we’ll be investing even more to make Google services socially aware and expand these capabilities for our users across the web.

Original Article: TechCrunch is reporting that Google has agreed to acquire game company Slide, which makes games like SuperPoke Pets, SPP Ranch, Top Fish, SuperPocus Academy of Magic, FunSpace, Top Friends, and SuperPoke. The price? A reported $182 million.

The publication says the deal isn’t supposed to be announced until Friday, so I’m guessing we’ll have more details then.

Google buying a game company is not exactly a surprise. Last week, the Wall Street Journal reported that Google was in talks with three more game companies – Playdom, EA’s Playfish, and Zynga.

Slide - Acquired by Google?

There has been a lot made of Google’s plans to take on Facebook in the social media space (beyond the company’s existing products), and games have been expected to be at least one part of the strategy. An acquisition like this would appear to confirm this, as Slide’s games are already present on Facebook.

It will be interesting to see just how far Google is going to take this gaming initiative – how many acquisitions in this space the company will make.

TechCrunch reported earlier that Google’s Vic Gundotra has taken the lead in Google’s social media strategy. I suspect that Android and Google TV will play heavily into the company’s plans – they are certainly a couple of weapons that Facebook doesn’t have.

Google Buys Game Company Slide
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  • RB

    Google is not the same anymore. What they can’t buy is user confidence. Google is the new Microsoft. Their FB version will fail just like most of their stunts. I will never leave FB for Google. All my friends are there. It’s like starting over. No thanks.

  • http://www.patscowindshieldrepair.com/ WindshieldRepair

    So it looks like Google is looking to getting into gaming. I wonder if they will get serious with it and make a cloud console or something. Also it seems these days Google is just buying up every body, every few day or so it’s like I read a tech site and it say’s Google just bought So and So.

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    Facebook is good.

  • http://download-driver.fixpcfreeze.com/ Mathews

    Google keeps acquiring one company after the other. Finally there will be only one company left on the whole of the internet – Googlenet

  • http://www.expertoenseo.com/ Alex Posicionamiento Web

    After buying Youtube (Video Uploading and Sharing) now Google is inclining themselves into gaming. This is not a bad idea since Google has a good reputation in innovation and improvement. They also have the financial capability to do this that is why people will not doubt them if ever this will come out in the market soon. Hopefully they will catch the attention and interest of most people who have gaming as one of their hobbies. This article is really great because it doesn’t only show that Google is still rising up but it also shows that Google can also engage into gaming.

    Thanks for sharing this!


  • http://www.worldtravelingartist.com/about Alexander

    The luxery problem of big companies, is that they have to remain being big and will do anything to keep it that way.

  • http://www.quecomerparaperder.com/ Comer Para Perder

    I think Facebook is the future search engine. Time to time…

  • http://comoganardineroonline.org Rodrigo ganar dinero

    How far Google … They know that Facebook is growing fast and have many games, and is the only one who fears Google … and now can compete with google facebook

    let’s see


  • http://www.apuestasdeportivasgold.com/ Kevin – Apuestas Deportivas

    Definitely the best marketing strategy is promoting quality articles on social networks



  • http://www.pymesenmexico.com pymes en mexico

    Walking in the presence of giants here. Cool thinking all around! Thanks!

  • http://www.gigaweb.es Diseño web en madrid

    I think google have a good marketing, and if they buy this company i am sure the company will be the best

  • http://www.torrejonconsultores.es Piso en torrejon de ardoz

    Google have the best services, they have google maps, gmail, google.com, buzz, android,youtube…. and all of them free…… how many campanies gives you all that services , free?

  • http://www.pwebcast.com/ Roy el Paginas Web

    Google is a monster, buys everything online is interesting. But the truth is that makes them better.

  • http://www.paginaswebbaratas.eu Paginas web baratas

    I am not agree…. Google is not the new Microsoft…. Microsoft sell you their products…. google gives you free….

  • http://comoquemargrasacorporal.info/ Susan Jenner | como quemar grasa corporal

    Does Google know what has happened to the players on Slide? If not here is what has happened…..

    Slide has restricted a lot of players on Slide SuperPoke! Pets because of a glitch that Slide let go on for 3 days. Now anyone with multiple items are restricted to a one player game. They can not communicate whatsoever with their friends on SPP. They can’t contribute to a COMMUNITY game. It wasn’t they players fault for the glitch. Slide banned/restricted players and mislead them when doing so. They never asked questions and have not given answers to many questions put to them. Does Google want to really be a part of this?

  • http://www.bodaguia.com Tan

    Facebook is awesome and i think the future search engine.

  • http://www.santanderdequilichao.net/ Santander

    The Internet giant wants to expand its field of action, or rather want to own the internet, apparently. this is a sign that Facebook is giving a blow and Google tries to defend.

  • http://comerparaperdergrasa.co.cc/ mar-comer para perder grasa

    It is clear that Google dominates the market in the network, but facebook is slowly gaining ground, now in second place after google and see what happens in the future, but things are looking good for google

    • http://www.construccionesaralcons.com/ is reformas sevilla

      I think Facebook will never achieve the level of Google, the whole Internet market wants to move as Google. Google is king and will remain so.

      Thanks and regards.

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    Fantastic article, I love the site thanks to her I learned a lot, Greetings from Spain!

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    google is always innovative and aShow this is not going to be the exception not to let Google take down from his throne, hopefully there is going

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    Thanks for sharing information, being aware of all the information constantly updated to take



  • http://www.invertir-en-bolsa.net Alejandro Invertir en bolsa

    Google’s team has the virtue that almost everything they do are products of great value. maybe they can monopolize certain areas, but almost all the products they offer are excellent.

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    Thanks for the informaciom,facebook dominated social networks

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    Thanks for the info, have a great blog.

  • http://www.construccionesaralcons.com/ Juan

    Google continues to invest money, I think as he continues this rate going to be alone.

    Greetings from Sevilla Reformas

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  • http://www.descargadinero.com/ Donny – Posicionamiento Seo

    for my google as some say here, is to become the MS, is a great pity that only one has everything to gain, to me is called monopoly.

  • http://comoperdergrasacorporal.solucionesparatodos.com/ David – Como Perder Grasa Corporal

    A mi modo de ver creo que Google trata de participar en cada forma de entretenimiento para las personas, vídeos, información para estudiantes, mapas de muy buena calidad y si se involucra ahora en los juegos creo que sera una gran novedad ya que google siempre aporta cosas novedosas.

  • http://trigliceridosaltos.info/ Vale | Trigliceridos Altos

    The luxery problem of big companies, is that they have to remain being big and will do anything to keep it that way.

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    wonderful post. Ne’er knew this, thankyou for letting me know.

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    Dad google is for ever to the avant garde in world wide web, google is the best

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    Good article, congratulations!

  • http://ventadepisosenalcaladehenares.es/ Venta de Pisos en alcala de henares

    Ofcourse google is the best

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    muy de acuerdo con el post, norabuena desde españa

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    buen blog, mi enhorabuena

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