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Google Redesigns AdWords Express Dashboard

    March 7, 2014
    Chris Crum
    Comments are off for this post.

Google has redesigned the dashboard in AdWords Express making it easier to find info you’re probably looking for.

Here’s a look:

“It’s easy to manage your advertising, even when you’re away from the office,” says product manager Francisco Uribe. “For example, to check how many customers have seen your ad from their tablet (while using your own phone) just look under the “Views” graph.”

“Now you can see more details about how users interact with your website after clicking your ad by linking your Google Analytics and AdWords Express accounts,” he says. “Once you connect your accounts, you’ll see a new card on the AdWords Express dashboard (as well as in your Analytics account).”

The redesign is already live. Google actually announced it on Wednesday, noting that you should see it if you log in.

Image via Google


  • Steve Squier

    One of the best kinds of PPC ads available today are Google’s remarketing display ads. What’s great about them is that you can segment them by behavior, so if people have been to your home page but not your sales page, you can direct them there. If people land on your shopping cart but don’t buy, you can run ads to send them back to the shopping cart and complete checkout. The power to segment is one of the most powerful advancements in marketing technology in the past century. I didn’t know this when I started but I called Simon 325-446-1507 and I got help. Now I make 22.37% more on my display advertising than I did before and I’ve been selling a lot more product.