Google Talks Design Tweaks, and More to Come

    June 29, 2011
    Chris Crum

Google has of course announced the Google+ Project, the company’s new approach at a social network. You may have noticed that there are some subtle design changes to Google properties as well – most noticeably a black bar going across the top.

When you get into the Google+ Project (it requires an invite), you will see a “You” link up there. For now, you get standard stuff like “web,” “images,” “videos,” “maps,” “news,” “shopping,” “Gmail,” and “more.” Google says its new design focuses on three key design principles, which it describes as:

  • Focus: Whether you’re searching, emailing or looking for a map, the only thing you should be concerned about is getting what you want. Our job is to provide the tools and features that will get you there quickly and easily. With the design changes in the coming weeks and months, we’re bringing forward the stuff that matters to you and getting all the other clutter out of your way. Even simple changes, like using bolder colors for actionable buttons or hiding navigation buttons until they’re actually needed, can help you better focus on only what you need at the moment.
  • Elasticity: In the early days, there was pretty much just one way to use Google: on a desktop computer with an average-sized monitor. Over a decade later, all it takes is a look around one’s home or office at the various mobile devices, tablets, high-resolution monitors and TVs to see a plethora of ways to access the web. The new design will soon allow you to seamlessly transition from one device to another and have a consistent visual experience. We aim to bring you this flexibility without sacrificing style or usefulness.
  • Effortlessness: Our design philosophy is to combine power with simplicity. We want to keep our look simple and clean, but behind the seemingly simple design, use new technologies like HTML5, WebGL and the latest, fastest browsers to make sure you have all the power of the web behind you.

The bar running across multiple properties should help it promote Google+ greatly, as it kind of ties things together. This should be key in Google’s strategy. Interestingly, the bar doesn’t appear on all of the key properties. For me, it’s lacking from both Gmail and YouTube, at this point, which are arguably two of Google’s strongest social assets. It may still be rolling out, however:

@ryanheiser I have the black “Google Bar” in my gmail this AM…. 4 minutes ago via web · powered by @socialditto

Not everyone is thrilled with the black bar. Shocker. Here are a few examples of criticism from Twitter:

“Hey, let’s take the one color we almost never use and make the navigation bar that!” ~Google 12 hours ago via Twitterrific for Mac · powered by @socialditto

Yo! @Google What’s with the ugly black bar at the top of my search results?!? Weren’t you all about simple and uncluttered? 8 hours ago via Power Twitter · powered by @socialditto

The black menu bar at the top of the google home page is annoying… looks too much like the Bing home page. 11 minutes ago via web · powered by @socialditto

I still can’t get over the black bar on google, it just ruins the whole feel of google. It was nice the way it was, may e some gradient? 12 minutes ago via Twitter for iPhone · powered by @socialditto

Google, your black nav bar blows. If I wanted a shitty UI I’d use Yahoo. 14 minutes ago via web · powered by @socialditto

Google does say to watch for design changes across all of its products over the next few months. In fact, the company is already showing off some changes with Google Maps.


Google Maps Before


Google Maps After

In search results, Google is starting to show author images, based on the recently announced authorship markup.

YouTube has already received a significant change in design in recent memory, but that doesn’t mean we won’t see more. Also look for Google Music to get integrated with Google’s social efforts. It’s currently in beta, but Facebook is expected to launch a new music service soon, so I would assume Google would want Music to be a key part of its own social experience as well.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.