Google Panda Update Strikes Again (Really. Again. As In Since Penguin Update)

By: Chris Crum - May 4, 2012

Google has already launched another Panda update. By already, I mean since the Penguin update.

After the Penguin update was announced, and Searchmetrics put out its lists of winners and losers, Google revealed that there had actually been a Panda update a few days prior, and that this was strongly influencing those lists.

The update reportedly hit on Friday, April 27. With all the Penguin chaos out there, one has to wonder how much the Panda update has skewed webmaster analysis.

Barry Schwartz over at Search Engine Land reports that he has confirmed as much with Google, sharing the following statement from the company:

We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the over 500 changes we make to our ranking algorithms each year.

According to Schwartz, it was a limited update that didn’t affect very many sites.

Google’s monthly list of algorithm updates is due out anytime now. Soon, we should see what all Google did in April – at least the stuff they’ll share (which is usually quite a bit). It will be interesting to see if any new Penguin or Panda info comes from that list. We’ll certainly be covering the list no matter what’s on it. I’ll also be interested to see if there are more freshness-related tweaks.

View all Panda coverage here. Penguin coverage is here.

Image: @mattcutts

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

View all posts by Chris Crum
  • Nick Stamoulis

    Site owners need to know if Penguin or Panda hit their site to figure out what they need to do to fix it. Since everything was so close together, some site owners are in the dark. Once we know exact dates and purposes, everyone will be able to come up with a plan of attack.

  • Robert

    Well this is getting fun.

  • Shane Reaume

    The thing that sucks about this update is it damages sites that focus on a single item (in their eyes a single keyword). If your site is designed for one target item, then you will be passed by mega sites that go after that keyword and many others. Essentially, giving the ball to mega sites.

  • Sunny

    This may just be directed to those who have online businesses, or successful blogs. People will have to become a brand and start a business offline to maintain a customer base because the internet is changing and how people find what they are searching for is getting complicated.

  • Jack

    I want to know about if you posted the funny Panda-picture because of Matt Cutts telling people to get the links with funny pictures, or about if it was your own idea for doing it?

  • John

    Man, it really sucks that this is happening more frequently. However, it is making me look to other sources to help me build traffic in other ways, and find other ways to monetize. You really can’t depend on solely Google these days.

  • Ishika pandit

    Penguin Updates is removing low ranking sites and Negative sites ,punishes sites participating in dodgy paid link schemes by removing them from the search results.

  • Will of power seo ranker bonus

    Totally agree with John, the whole thing is making me think of other ways of diversifying traffic so not to be too reliant on Google but difficult as the Big G has so much dominance.