Google Link Disavow Tool Does Not Guarantee Google Will Ignore A Link

    October 16, 2012
    Chris Crum
    Comments are off for this post.

Google finally announced the launch of a Link Disavow tool for webmasters today, after months of anticipation. This is a tool that you can use to tell Google to ignore links if you feel they are hurting your search engine rankings.

You can see plenty more details about it here (along with a video from Matt Cutts).

One important thing to note about the tool, however, is that just because you do tell Google to ignore certain links, it is not a 100% guarantee that they will do so. It’s more of a suggestion, and Google will still decide whether or not it wants to follow your instructions.

In a Q&A section in the official blog post announcing the tool, Google says:

This tool allows you to indicate to Google which links you would like to disavow, and Google will typically ignore those links. Much like with rel=”canonical”, this is a strong suggestion rather than a directive—Google reserves the right to trust our own judgment for corner cases, for example—but we will typically use that indication from you when we assess links.

Emphasis added.

It probably won’t be an issue if you’re using the tool the way it was intended to be used, but it’s something to be aware of.

  • http://www.shoutmeloud.com Harsh Agrawal

    Though Matt din explained how exactly this tool is going to work…but according to video.. It will take 7-8 days to see the effect of links added…Now waiting for someone penalized by Panda to come up with their result..

    • http://www.shoutmeloud.com Harsh Agrawal

      Penguin* I meant…

  • http://www.wordstream.com/blog/ Larry Kim

    I won’t be using it (since Matt Cutts warned 10x in his video to not use it).

    But, I think the new disavow links tool proves that negative SEO exists, and is a serious issue!

  • http://www.cobwebseo.com/ Ajay Jhunjhunwala

    What ever google follow our whole instruction or not, but this is a great effort from google for website owners. Something is better than nothing. Who know, few websites may recover a lot from Penguin Update?
    Best of luck for all website owners.

  • http://thepeoplescube.com wise surfers employ adblocking

    important point of logic:

    “do no evil” is NOT synonymous with “do good”

    google’s motto however is eerily similar to satanism

  • Tai Kung

    Everything is just plain conspiracy. Just ignore Matt and you will be happier. Every webmaster should detach themselves from free tools of Googles….Analytics, Webmaster Tools, whatever…