Google Launches New Ad Creation Solution ‘Ready Creatives’By: Chris Crum - September 25, 2013
Google announced the launch of a new display ad creation solution called Ready Creatives, which is made up of two tools called Ready Image Ads and Ready Ad Gallery.
With Ready Image Ads, advertisers can add their URLs, and it will automatically construct display ads based on the images from the website. The creative can then be customized by adjusting text, font, color, images, headlines, URL, etc.
You can use the Ready Ad Gallery to choose formats from pre-built templates (Dynamic, Engagement, Video, General Purpose).
“Our friendly user-interface and streamlined process enables you to build display ads in minutes, automatically creating IAB standard ads in HTML5 formats using your existing elements from your website or your own uploaded images,” says Google Display Network product manager Ashley Jiang. “And these HTML5 ads can be viewed across mobile devices as well as desktops!”
“Building display ads has never been simpler, and we’re making this capability accessible to all advertisers at no additional cost, and as part of the AdWords campaign workflow,” says Jiang. “No matter what type of ad you choose, you can be sure you will not only have saved time and money but also have created an ad your customers and prospects are sure to love.”
To use Ready Creatives, simply log in to your AdWords account and go to the Ads tab.