Google has announced the launch of AdSense Direct, a way for publishers to manage their directly sold ad deals from within their AdSense accounts.
The feature also enables publishers to show these ads on their site without having to actually make changes to their code.
"To use AdSense Direct, you’ll first need to arrange a direct deal with an advertiser -- this can be any advertiser, regardless of whether or not they’re using AdWords," explains product manager Matt Goodridge. "Once you’ve both agreed on the terms of the deal, enter the details into your AdSense account. You’ll get a link to send to the advertiser, where they can upload their ad and pay for the deal with Google Wallet. Once you approve the ad creative, the campaign will be ready to launch at the time period specified."
Google says AdSense Direct will help publishers maximize their revenue, save time and control their brand.
"You’ll never miss an opportunity to earn revenue as your ad space will automatically revert back to showing AdSense ads as soon as a direct deal ends," says Goodridge. "There’s no need to create contracts for every direct deal, as both parties contract with Google. Invoicing and payments are also handled automatically; your earnings from these deals will be included in your monthly AdSense payments cycle."
If you're using AdSense Direct, Google will review all creatives submitted by advertisers before they run.
The feature is available in the U.S. for now, but will hit other countries later this year.
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