Google Launches Ad News Site
Google has launched a new advertising news resource called simply "Google Ad News." It’s a site that is powered by Google News and various ad-related categories you can choose feeds from.
"The rapid pace of change in the advertising space can be dizzying," says Google business marketing manager Oliver Deighton. "From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know that staying informed takes a lot of effort, and it’s critical to make good decisions about how you spend your time and resources."
At Google Ad News, you can choose to look at top advertising news, ad industry news, search advertising news, display advertising news, mobile advertising news, tv/radio/print advertising news, direct marketing news, or ad creative news. You can also search Google News from here, and of course you can subscribe to RSS feeds for any of the categories.
Google also includes feeds from the official Google Blog and the Inside AdWords Blog, as well as Google Ad Innovations, another resource the company launched in March.