Google Gives Webmasters New Structured Data Tool

Chris CrumSearch

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Google announced that it is giving webmasters a new structured data tool to help them author and publish markup on their websites. The new tool, it says, will better reflect Google's interpretation of your content.

structured data tool

google structured data tool

The tool provides validation for all Google features powered by structured data, support for markup in the JSON-LD syntax (including dynamic HTML pages), clean display of the structured data items on your page, and syntax highlighting of markup problems in your source code.

They also updated the documentation and policy guidelines for Google features that are powered by structured data.

"We've clarified our documentation for the vocabulary supported in structured data based on webmasters' feedback," Google says in a blog post. "The new documentation explains the markup you need to add to enable different search features for your content, along with code examples in the supported syntaxes. We'll be retiring the old documentation soon."

They also clarified policies on using structured data, and are encouraging people who see abuse to report spam.

"We've extended our support for schema.org vocabulary in JSON-LD syntax to new use cases: company logos and contacts, social profile links, events in the Knowledge Graph, the sitelinks search box, and event rich snippets," Google adds. "We're working on expanding support to additional markup-powered features in the future."

Earlier this week, Google announced that you can now use markup to add social profile links to the Knowledge Graph as seen below:

social profiles in google knowledge graph

You can include Facebook, Twitter, Google+, Instagram, YouTube, LinkedIn, and/or Myspace. More on all of that here.

If you're wanting more from Google in Webmaster Tools, the company is also calling on webmasters to give them suggestions for new ideas. You can submit suggestions or vote on those submitted by others.

Images via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.