Google Enhanced Ad Sitelinks Launched For AdWords

    February 14, 2012
    Chris Crum
    Comments are off for this post.

Google announced the launch of enhanced ad sitelinks, which the company calls its “strongest performing experiments.”

Google says that on average, clickthrough rates are 30% higher for ads with sitelinks, compared to ads without.

On the Inside AdWords blog, Google shows the following example. The first ad shows sitelinks. The second image shows text ads from the advertiser’s account.

Enhanced Ad Sitelinks

Enhanced Ad Sitelinks

The new offering would allow for the following:

Enhanced Ad Sitelinks

“In testing, people reported that ads with enhanced sitelinks were more useful and relevant,” Google says. “And clickthrough rates were significantly higher than the same ad with traditional 2- and 3-line sitelinks.”

Only ads that show above Google results are eligible for this format. Also, the advertiser’s account must have active ads that are closely related to the sitelinks in the campaign.

  • http://www.semsalabim.de/blog giemmevi

    Hi there, do you know if this new sitelink format has been rolled out in Germany as well?

    Gian Marc

  • http://www.forerunner305.it/ Forerunner 305

    In Italy they use the old version.


  • Amit

    Enhanced Ad Sitelinks means more click and more clicks means more money for Google. Why they always says that “We are working for users”?

  • http://www.mivuelobarato.com/ vuelos lowcost

    With this new feature we need to be number 1 in order to get clicks. Ads in positions 2 or 3 are not going to be clicked!

    The different ads are taking from the same campaing or the whole account?