Google Discusses New Campaign Type For Display NetworkBy: Chris Crum - March 31, 2014
Google hosted a “Hangout on Air” today about getting better performance out of Search Network with Display Select. This is a new hybrid campaign type, which the company says drives 35% better ROI for advertisers compared to the old Search and Display Networks campaign.
In the hangout, Google Display Network product marketing manager Katie Hamilton speaks with Rich Griffin, the director of search engine marketing at Wordstream. They talk about what types of customers should try this campaign type, as well as some “success stories” and best practices.
There’s also a Q&A.
Image via YouTube