Earlier, Google announced that it is finally expanding its app indexing efforts to iOS apps after only having offered it for Android until now.
Since the n, Google has come out and announced that goo.gl short links will now function as a single link for you to use to all your content, whether it's in your Android app, iOS app, or website.
"Once you’ve taken the necessary steps to set up App Indexing for Android and iOS, goo.gl URLs will send users straight to the right page in your app if they have it installed, and everyone else to your website. This will provide additional opportunities for your app users to re-engage with your app," explains Google software engineer Fabian Schlup. "This feature works for both new short URLs and retroactively, so any existing goo.gl short links to your content will now also direct users to your app."
You can integrate the URL shortener API into your app's share flow to take advantage of the feature a well. This way, users will be able to share links that automatically redirect accordingly. Others will be able to embed links in their sites and apps which deep link directly to your app.
"Take Google Maps as an example," explains Schlup. "With the new cross-platform goo.gl links, the Maps share button generates one link that provides the best possible sharing experience for everyone. When opened, the link auto-detects the user’s platform and if they have Maps installed. If the user has the app installed, the short link opens the content directly in the Android or iOS Maps app. If the user doesn’t have the app installed or is on desktop, the short link opens the page on the Maps website."
You can set up app deep linking on goo.gl by participating in app indexing for Android and iOS and using the API with your app's share flow, email campaigns, etc. That part's optional.
Image via Google