Google Analytics Gets New AdWords Reports For Download CampaignsBy: Chris Crum - February 26, 2014
Google announced today that it has added more integration between AdWords and Google Analytics for Mobile Apps. You can link your accounts and enable auto-tagging, and start getting a new set of reports on day parts, destination URLs, and keyword positions.
The reports cover display and search campaigns. You can find them under the Acquisition menu for Google Analytics App Views.
“These automatic reports show exactly how your search and display campaigns are performing and offer rich insights into the kind of users they’re driving towards to Google Play,” explains product manager Rahul Oak. “Any user of both AdWords and Google Analytics can have this set of reports by just enabling auto-tagging. We handle the rest, so you can focus on optimizing rather than manually tagging AdWords campaigns.”
“Ad campaigns should help you find the best customers,” Oak says. “These new reports go a long way towards identifying them. Whether you track in-app revenue or specific goal conversions, you’ll be able to tie user quality to the campaign that brought them to your app.”
The reports are rolling out over the next few days, so if you don’t see them quite yet, just sit tight.
Image via Google