Go Ahead, You Can Now Tell Bing to Ignore Links

    June 29, 2012
    Drew Bowling
    Comments are off for this post.

While the SEO brethren have been waiting for Google to provide a tool that will allow webmasters to disavow specific links, Bing went ahead and punched that ticket first by launching the Disavow Links feature in Bing Webmaster Tools.

The premise isn’t all that complicated: go to Bing Webmaster Tools, click on the Disavow Links under the Dashboard menu, and – presto – simply submit the page, directory, or domain that you suspect to be coming from spam or poor quality sites.

Bing Disavow Links

Bing Webmaster Tools resident SEO samurai Duane Forrester explained in a blog post how the Disavow Links feature can help protect your site from malicious links but cautions that you won’t be able to go a-roving across the internet to cook up a better rank for your site.

These signals help us understand when you find links pointing to your content that you want to distance yourself from for any reason. You should not expect a dramatic change in your rankings as a result of using this tool, but the information shared does help Bing understand more clearly your intent around links pointing to your site.

Forrester adds that there isn’t a limit on the number of links you can report with the Disavow Links tool.

The launch of the feature presents two pretty obvious questions: 1/ What’s taking Google so long to launch a similar tool?, and 2/ What does Bing get out of launching this tool?

The answer to the first question is as elusive as the end of the rainbow, and probably only Google’s webspam avenger Matt Cutts could answer that one. The second question was discussed by Search Engine Land’s Vanessa Fox, who inferred that Bing’s release of this tool may indicate that Bing does in fact penalize websites that have bad backlinks.

Forrester has always been fairly accessible and welcoming of questions about whatever webmasters may have concerning Bing Webmaster Tools and he’s already been answering questions from users over on Twitter.



Ultimately, why wouldn’t Bing have a tool like this available to webmasters? It falls in line with what Bing’s been working on to improve the overall quality of its search algorithms, specifically with the search engine’s recent Phoenix Update. Plus, it just helps keeps the web all much less janky.

At any rate, anybody webmasters out there plan on using this tool to see how it affects your site’s ranking (if at all)? Let us know what you think.

  • http://www.TheOkayNetwork.com Steve G

    I think this is just Bing trying to beat Google to the punch and show the world that Google’s time frame of months to implement was ridiculous. Honestly I think the whole thing was a PR stunt on Google’s part to save some publishers from jumping the Google ship. Promises it will be better, but then we all know it won’t happen. Panda was supposed to make things better, it made things worse. Penguin was supposed to make things better too, but honestly, I didn’t see any improvements, but I can’t say it got any worse. Google should have had a link devalue suggestion tool up as a beta test a week or two after they announced it. Basically they’re letting Bing walk all over them.

  • http://www.webtemplates.com.au/optimisation Henry

    I like it. This gives website owners complete control over external influences such as negative seo and dodgy link builders. I deal with many small business that have fallen for the seo email spam, forum link building spam and the rest of it. At least they can now clean it up.

    Hooray for Bing beating Google to the punch. More competition is what we need.

  • http://www.replica-sunglasses.co.uk/ sheen

    But how can one find bad links to disallow? Is there such feature which suggests that these links are bad so you can now disallow?

  • http://www.funromanticgifts.com nicky

    I think this is great that Bing is trying to out perform Google. Hopefully soon there will be some decent competition in search. Google’s constant changing the playing field is getting old and from many people’s point of view the changes are not an improvement to search at all. I think SEO book got it right in the latest article they wrote indicating that Google just isn’t playing fair anymore and is squeezing out the little guys. Go Bing…and Duck Duck Go.

  • http://www.submitterformac.com Glenn Bearsky

    Really, search engines should focus their energies on properly and fully interpreting relevance of BODY CONTENT and let sites merit for what they say. Focus on rewarding Authority links and positive Social Signals and leave it at that.

    This turn towards penalization and punishment, confession booths, rat fink and tattle-tale finger pointing, trying to ‘clean up’ or change the past – is more than just a horribly Negative Karmic Shift – The entire ‘democracy’ of the web is at risk. The freedom to express our words and share content wherever we see fit has in 2012 become a tip-toe through a MINEFIELD of somewhat secretly placed cow-pies in a beautiful meadow.

    On some perverse level: Google, Bing and other’s BUSINESS PROBLEM has now become something they expect US to solve and fix FOR THEM?!? That by being publishers and and actively sharing or promoting content we’re the new JANITORS in their latest clean-up expedition? Should we thank our Bing Master for the new mop and broom? And if we just wait and work hard, Google will give us a professional vacuum cleaner as a bonus later this year?

    Are we so driven by FEAR (and GREED) that we’re willing to whack ourselves – and others – blindly with our broomsticks? Madness, people. This is MADNESS.