GigaOm and TheStreet Combine Content and Audiences
AOL buying TechCrunch isn’t the only news happening in the tech content world today. GigaOm and TheStreet.com have announced a partnership, which will see the two publications sharing content and audiences. Both will share and co-author editorial and research content across their network of sites.
"TheStreet is a leader in high-quality, professionally-produced financial content, and their coverage in the technology, communications, and cleantech sectors and the attractive audience that content attracts makes them an ideal partner for GigaOM," said Paul Walborsky, CEO of GigaOM.
"We look forward to working hand-in-hand with the editorial, analyst, and business teams at TheStreet to share content across our joint network of sites, to co-author research reports that deliver critical insights into the technology-driven industries we jointly cover and to introduce our respective audiences to each other’s brands and service offerings," added Walborsky.
"Our partnership with GigaOM builds on TheStreet’s recent content and audience-sharing arrangements with other best-in-class partners from Newsweek to Nightly Business Report to the personal finance site Bundle – all organizations that understand the distinct value of TheStreet’s quality, action-oriented content in the financial vertical," said Daryl Otte, CEO of TheStreet.
"As a well-followed brand in the leading areas of technology with a highly-engaged audience and deep roots into the vibrant West Coast technology community, GigaOM delivers to TheStreet great incremental distribution while lending significant new resources and insight to our already strong offerings in the technology sector. We are pleased to be teaming with such an influential partner," said Otte.
GigaOm and TheStreet have already released a co-branded report available through GigOm Pro, the publication’s paid service.