Free Chick-Fil-A Breakfast Promo Already Shut DownBy: Amanda Crum - September 9, 2013
Chick-fil-A has been running a promo recently for a free breakfast entree, but customers had to log on to a website in order to reserve a meal and a time to pick it up; now, with five days left in the giveaway, the company has shut down the site due to an “overwhelming response”.
The popular Atlanta-based restaurant announced the promotion late last month and the news quickly went viral; between that and an amped-up series of ad placements for the chain’s breakfast menu, word got out at record speed. It’s possible that the company didn’t anticipate just how quickly the spots would fill up or how many people would jump on the site, because several customers took to Twitter to complain about the servers crashing when they tried to make a reservation. A company spokesperson did issue an apology on the social media site, saying that the reservation period was ending early due to so much traffic.
Steve Robinson, chief marketing officer for the company, says that breakfast has been a huge growth opportunity.
“The breakfast day part continues to be a tremendous growth opportunity for Chick-fil-A. We have steadily focused on maximizing the breakfast day part with a variety of menu enhancements and promotions over the past several years, and we hope our ‘Breakfast on Us’ promotion will encourage our current customers to try something completely different and also help attract new breakfast customers for us.”