Facebook is making changes to its Page Insights.
"The updates are designed to give you more insight into what happens when people engage with your Page posts and share them with their friends," the company says in a post on the Facebook Studio blog. "If someone shares a Page post, we'll attribute impressions of those shares to impressions from the original Page post. We'll also be capturing Page post impressions on an ongoing basis. Previously, if a post received impressions after 28 days, those numbers weren’t captured."
All Pages will see the changes within the next few days in Page Insights, according to the company.
Facebook Page Insights data is updated daily, and becomes available within 24 hours after the day is complete.
In Facebook's blog post, the company also mentions that Cathay Pacific has reached nearly 30 million friends of fans on Facebook, and provides a video case study.