Facebook Offers: Facebook’s Advice For Successful Ones
At a marketing event this past week, Facebook talked about a new “Offers” offering for brands.
Offers let businesses and organizations share discounts with customers by posting offers to their Facebook Pages. Facebook describes them as coupons you don’t have to pay anything to create. When a customer claims an offer, they’ll get an email to show at the physical location for the brand to get a discount.
Under the “best practices” section, Facebook says it encourages businesses to experiment with offers to find out what customers respond to best, but suggests the following to have a better chance of success:
For now, Offers are only available to Facebook’s managed advertising clients. If this applies to you, you can go to your Page, and click “Offer” from the sharing tool at the top of you timeline.