Facebook announced that it has a new way for developers to gets started with mobile app install ads. They can now do so by just copying and pasting their app's Google Play or Apple App Store URL into the Ads Create Tool.
"If you're new to developing on Facebook, this is the quickest way to start advertising your mobile app, and you can measure click-through rates for your campaign," says Facebook's Chris Pan in a blog post.
"As you gain experience and scale with Facebook, we encourage you to measure installs and optimize your bid for installs," says Pan. "To start measuring installs, 1) register your app with Facebook and 2) integrate our SDK or work with a mobile measurement partner. Once you complete these steps, you can then simply input the app's URL into the ads create tool to run mobile app install ads at anytime in the future and measure installs."
Facebook also released an update for its iOS SDK. This comes with bug fixes and "minor" enhancements. You can check that out here.