Facebook Goes After Fraudulent Likes

    August 31, 2012
    Josh Wolford
    Comments are off for this post.

In order to cut down on fraudulent “likes” across the network, Facebook has announced that they have upped their automated efforts to remove likes that have been “gained by means that violate [thier] terms.”

This means that likes derived from malware, fake accounts, compromised accounts, or bulk purchases will be stricken from the Facebook record.

Why? Integrity, according to Facebook.

“A Like that doesn’t come from someone truly interested in connecting with a Page benefits no one. Real identity, for both users and brands on Facebook, is important to not only Facebook’s mission of helping the world share, but also the need for people and customers to authentically connect to the Pages they care about. When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand’s content.

Facebook was built on the principle of real identity and we want this same authenticity to extend to Pages,” they say in a Security note.

So, will this mean that your page will suddenly drop a significant amount of likes overnight? Not likely. Facebook says that the improved efforts will only result in less than 1% of total likes being removed.

  • http://www.enviroequipment.com Enviro Equipment, Inc.

    Ut, oh. Our Facebook page is in trouble now because year ago we purchased some phony Facebook ‘Likes’ from Fiverr. Thank God we never purchased any more of them.

  • ????

    That’s like trying to grab water with your fingers. Like a Google algo. that hurts more than helps. Facebook is a joke. What they need to do is to quit developing stupid system who can be easily raped.

  • http://www.rentacarreviewed.info rentacar

    Purchasing Facebook likes in the end does not help the social media strategy of a company at all. If you have a look at the correlation between the amount of comments on a Facebook wall and the amount of likes you will soon see if a Facebook page may have fake likes.

  • http://www.buzzmaven.com Scott Clark

    FB needs to also provide admins the means to remove spam likes from posts even when not automated. If a post gets hundreds of likes and comments, then the like/comment from “Sams Excavation Service 1-555-555-1212″ should be removable by the admin without deleting the post. Ideally these would be held for approval anytime a PAGE comments/likes a post.