Facebook announced today that it is giving media organizations a new tool on their Facebook Pages, suggesting content from their sites that they may wish to share with their followers.
Right now, the “Stories to Share” feature is only being tested. It appears in the Insights Dashboard, and lists stories that have already been getting some Facebook engagement. These may or may not be stories the publication has already shared through their own Facebook Page.
“Stories to Share makes it even easier for media sites to find the most engaging content they might want to post on Facebook,” says Facebook VP of Media Partnerships and Global Operations, Justin Osofsky. “For instance, TIME can see suggestions of stories they have published to TIME.com but they have not yet shared to their Facebook fans. They can now easily post any of those suggestions to their page directly from their Insights Dashboard in their admin panel.”
He says that while the feature is only being tested with media organizations and publishers right now, Facebook is “continually working to improve the experience of publishers of all kinds,” so we might see this feature come to Pages in general, at some point in the future. I can’t really think of a reason not to offer it to all Page admins. It only serves to increase engagement with content on Facebook.
With the tool, publishers have the option of selecting stories from the past three hours, from the past day or from the past two days. Admins are then given the option to post the story to a Page they manage, to their own timeline, to a friend’s timeline, to a group or in a private message.
According to the company, referral traffic from Facebook to media sites has increased by over 170% over the past year.