Ex-Zynga Developers Start New Studio, Proletariat Inc.By: Sean Patterson - February 26, 2013
A new studio founded by ex-Zynga employees today announced its official opening. The studio, named Proletariat Inc., has been working on an iOS game called Letter Rush, which will launch for Apple devices next week.
This comes just one day after Zynga announced yet more layoffs and studio consolidations.
The five founding members of Proletariat were employees at Zynga’s Cambridge, Massachusetts branch, which was unceremoniously closed in late October 2012 after the company announced poorer-than-expected third-quarter financial results. The team had worked on the Facebook game Indiana Jones Adventure World for Zynga, and now hopes to find mobile gaming success on their own. Individual members of Proletariat have worked on projects as diverse as Guitar Hero and Lord of the Rings Online.
“We have all known each other and worked with one another for so long that we’ve developed an organic way of making games together,” said Seth Sivak, CEO of Proletariat. “We all want to make successful games, both creatively and as a business. This team has been on both sides and knows how to find that balance.”
Proletariat’s Letter Rush will be a word-find game featuring leaderboards and multiplayer gameplay. The studio has already released another game called Hug The Sloth for iOS, which tasks players with hugging a sloth to earn different hats for the sloth.
Perhaps as a veiled criticism of Zynga, Sivak stated that the goal at Proletariat will be “to keep teams small and let highly skilled groups of creative people innovate.”