Etsy Makes Search Ads Available To Thousands More Sellers

    October 3, 2012
    Chris Crum
    Comments are off for this post.

A little over a year ago, Etsy launched search ads. This week, the company announced some new features to the offering, and dropped some numbers about the product.

Over the past year, the company says, Etsy’s search ads have generated $12 million in sales and 3.6 million “favorites” for 145,000 sellers who have used them to advertise their products.

As far as the new stuff, Etsy has added holiday keywords, flexible timing, support for all English-language listings, and real-time setup and management.

“We periodically add and remove keywords from the Search Ads system depending on whether people are searching for them,” Etsy says in a blog post. “We’re starting to see a lot of traffic around Halloween and holiday-related searches, so we’ve added some new keywords to the mix…if you have holiday inventory in your shop, go to the Search Ads console to start running holiday Search Ads or to add keywords to your existing ads!”

“Sellers will now also be able to start and end ads at any time without setting a duration or the auto renew feature,” Etsy says. “You will simply select a weekly budget, which we will stick to, and we’ll keep promoting your items until you come back and turn them off. We will send you a weekly email with performance stats and a reminder that your ads are still running.”

Etsy has expanded the number of shops that can use the ads, and has removed the restriction on the shop’s primary language. Staring on October 9th, all listings in English (even if this isn’t the seller’s primary language) are eligible for search ads. Etsy says this will make the ads available to thousands of more sellers.

Finally, changes to ads don’t go into effect until the next day at this time, but next week, that will change, and set-up and modification will be “almost instantaneous” according to the company.

  • http://www.StoriesDivinations.Etsy.com Laurie

    I’ve had an exceptionally positive experience with Etsy with very little exception with receipts in excess of $59K last year – AND I make everything myself (except the vintage items, of course). I truly applaud Etsy’s forward thinking on issues of scale and growth BUT I feel extremely vulnerable when they, for example, change their search engine protocol and my views and sales suddenly plummet. This happened today, in fact, when they launched a new great-looking “browse” function. It ramps up the trendy look of the site for shoppers but absolutely killed my sales activity – and who knows for how long. I have a fairly loyal following on Etsy and many repeat buyers, but when things like this happen and there is no clear information given about how to compensate, I just fell, well, kind of used, rather than a valued “partner” or even a valued “component” of the Etsy success. Laurie at StoriesDivinations on Etsy.