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Etsy Announces New Promoted Listing Ads

    August 21, 2014
    Chris Crum
    Comments are off for this post.

Etsy announced a new type of ad this week in Promoted Listings. Earlier this year, the company announced that it was changing the way it charged for Search Ads to cost-per-click instead of the CPM model it used previously.

At the time, Etsy said that was the first of “many improvements” it would be making to advertising on the site. The new Promoted Listings are the next one.

Promoted Listings will actually launch on September 9th. They’ll take the place of existing Search Ads. They’ve already stopped letting people create new Search Ads campaigns, though existing campaigns are still running, and can still be edited.

According to Etsy, these are the key features of Promoted Listings:

– Flexible Pricing – With Promoted Listings, tell us how much you want to pay for a click on your listing and we’ll make sure you never pay more than that.

– Keyword-less Campaigns – Managing keywords is a pain. With Promoted Listings all you have to do is tell us which items you want to promote and we’ll make sure they are shown to the right buyers at the right time.

– Automatic Management – While you have the option to control every aspect of your campaign, promoting your listings can be as simple as setting a daily budget. With auto promotion and bidding, we’ll make sure you get as many clicks as possible for your budget.

You can find a FAQ about the transition from Search Ads to Promoted Listings here.

H/T: Ecommerce Bytes

Image via Etsy


  • http://www.partyfettiblog.com/ Jill Hayes

    These are NOT working well for Etsy sellers. Many sellers have been complaining in the forums about the fact that they may get many more views of their items, but they cost much more than the old Search Ads format and they are NOT generating ANY sales. Sadly, many successful Etsy sellers are actually suffering a loss of sales because they refuse to pay for these ads, in which their items now will get filtered out to the last search pages, even if their tag words for a buyers search is more relevant. This is just a way for Etsy to make more of a profit from their sellers.