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eBay Acquires Hunch

Aims to improve personalization

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eBay Acquires Hunch
[ Business]

eBay has acquired recommendation engine Hunch, with the aim of improving eBay’s personalized recommendations.

Hunch has been around for a couple years now. The company’s stated mission is to “build a ‘taste graph’ of the entire web, connecting every person on the web with their affinity for anything, from books to electronic gadgets to fashion or vacation spots.”

Here’s a video that it explains what it’s about:

Hunch Intro – Homepage version from Hunch on Vimeo.

“We’ll be tackling all kinds of interesting challenges as part of eBay including predictive merchandising, interpreting unstructured data and creating merchant insights,” Hunch co-founder Chris Dixon says on the company’s blog.

This happened: http://t.co/D63K77os Thanks to everyone at hunch and nyc tech community. 49 minutes ago via web · powered by @socialditto

“We are engaging consumers in innovative ways and attracting top technologists to shape the future of commerce,” said Mark Carges, eBay CTO and SVP, Global Products, Marketplaces. “With Hunch, we’re adding new capabilities to personalizing the shopping experience on eBay to the individual relevant tastes and interests of our customers. We expect Hunch’s technologies to benefit eBay shoppers as they browse and buy, and to bring sellers on eBay new ways to connect the right products with the right customers.”

Hunch.com will continue to operate as a standalone site, and the data that users have already shared will be governed by the company’s existing privacy policy.

Terms of the acquisition were not disclosed. Michael Arrington believes the price to be somewhere around $80 million.

eBay Acquires Hunch
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  • Philip Cohen

    Well, the Ho has to keep buying companies so that he can destroy them: he at least looks as though he is doing something that way … Sheesh!

    Study Sees PayPal Adoption Down Among Multi-Channel Merchants

    “Twenty-two percent of EPIS merchants who had accepted PayPal on their own websites and off-eBay stores in October 2010 stopped accepting PayPal as a payment method on those sites in October 2011.

    “There were 19% more merchants who accepted credit cards on their own websites and stores in October 2011 than in October 2010.”

    http://www.auctionbytes.com/cab/abn/y11/m11/i21/s02

    And Visa’s “V.me” is on the way, too. Halleluiah, there will be a better life for all after the clunky PreyPal finally sinks to the bottom of the ocean, along with its ugly mother, the rusting old hulk “eBay”. (I’m wondering, which one do you think will hit the sandy bottom first?)

    “Visa launches PayPal competitor V.me with developer community to back it up”

    http://venturebeat.com/2011/11/16/visa-launches-paypal-competitor-with-developer-community-to-back-it-up/

    All the details of the coming PreyPal killer on the V.me site at: https://www.v.me/

    Goodnight clunky PreyPal, your days—at least outside of whatever will ultimately be left of the Donahoe-devastated eBay Marketplace—are finally numbered …

    Generally speaking, the card companies are simply transaction aggregators for their partner banks, and Visa’s V.me is simply a more sophisticated extension of their existing service designed to better suit online activity: you will be able to pay with any major credit/debit card, including Visa, MasterCard, American Express, and Discover.

    Ultimately V.me may not be any cheaper for merchants than PreyPal for “on-credit” purchases but they at least conduct their transaction processing directly with the payer bank concerned (you’ll get an immediate, firm acceptance or rejection of the transaction as you do with an online card transaction—no clunky PreyPal surprise reversal the following day after you have already dispatched the goods), and, if something does go wrong, the system offers a professional transaction mediation process for on-credit transactions. …

    Enron / eBay / PayPal / Donahoe: Dead Men Walking.

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