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Dunkin’ Donuts Coffee Claim: Patent Office Says No

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Dunkin’ Donuts Coffee Claim: Patent Office Says No
[ Life]

In a society filled with choices, it can be hard to narrow down where to find the “best” of something. When it comes to coffee, we’re inundated with everything from local, intimate coffee shops to a Starbucks on nearly every corner. One has to take into consideration what specific kind of product they’re looking for–iced, latte, flavors–when handing out superlatives.

One business wants to make the “best” choice for us, however; Dunkin’ Donuts says they simply make the best coffee, and they want to patent the title to make it official. But the U.S. Patent and Trademark Office says that just saying something is the best doesn’t make it so.

They say they can’t issue a patent because the company’s claim is “merely laudatory and descriptive” and that the “informational slogan is nothing more than a claim of superiority.” And while they have a point–it’s nearly impossible to make a statement like that on something which is so subjective–Dunkin’ Donuts says they’ve been in business long enough to have proven there’s weight behind their claim.

“As a company with a more than 60-year heritage that is proud to be an American icon, Dunkin’ Donuts sells more than 1.5 billion cups of hot and iced coffee globally every year. We are simply going through the trademark process,” Jessica E. Gioglio, a Dunkin’ Donuts spokeswoman, said.

It seems the company isn’t giving up anytime soon, but they will more than likely have a difficult time moving forward without proof that they are, indeed, the best.

Dunkin’ Donuts Coffee Claim: Patent Office Says No
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  • http://BAKER.V@SBCGLOBAL.NET BAKER , EUGENE F.

    I AGREE THEY DO HAVE A GREAT CUP OF COFFEE . HOWEVER THEY HAVE A LONG WAY TO GO BEFORE THEY CAN CLAIM TO BE THE BEST , I GAVE THEM UP BUY THE DONUTS . GO HOME & GET MY MAXWELL CUP
    SO MUCH FOR THEIR CLAIM I’M 78 YRS BEEN DOING THIS A LONG TIME THEY ARE GOOD BUT NOT”"”"”"” THE BEST

  • BAKER , EUGENE F.

    they truly have a great cup of coffee . but maxwell is a match
    for them one on one

    gene baker middletown ohio

  • Pete

    They Make a great cup of coffee ice or hot, but they are not the best in America. Starbucks, I think has a better claim to the best coffee in America.

    • http://WebProNews Barbara

      Agreed. The only way I can drink DD is iced because that’s the only way it’s strong enough. I call DD “brown water”!

  • Joseph Justen IV

    I don’t even think much of their donuts much less their coffee.

  • http://www.ihaveabean.com Pete

    “The best” is far too subjective a measure to be granted Universal Truth status for nearly anything, especially without some context. Dunkin can say “the best coffee served in this restaurant” and be closer to being right. They can’t simply say ‘they make the best… anything’ and leave it at that. Neither can Starbucks nor Maxwell house nor Stumptown nor Intelligentsia nor I Have a Bean.
    When it comes to coffee, ‘the best’ is in the mouth of the taster, not the marketer. As an owner of I Have a Bean coffee, I think our coffee tastes ‘the best’… but I realize that it’s a personal preference matter, not a Universal Truth.

  • Doyle Smith

    I like Dunkin Donuts very much. The donuts? Not nearly as much but, I think Green Mountain Breakfast Blend is the absolute best! Does that make it the best? No! I don’t like much of the coffees I have tried at Starbuck. An awful lot of people do. I think a fair amount of people drink Starbuck and can’t stand it, but want to be In, or Cool. No claim of being the best coffee will ever be valid.

  • Stephen

    anything is better than starbucks

  • jt

    They are the BEST!

    But DD coffee isn’t the best at first taste. Once you consume a few gulps, then a few more, their coffee becomes addictive. I guess the body is concentrated at the bottom of a cup. I should know, I patronize DD establishments on the regular. So you Maxwell drinkers, you may have a coffee that’s “Good to the last Drop” well I’m here to tell you that Dunkin’ Donuts coffee “Gets better at the last drop!”

    They should keep advertising as such. However, I don’t think they need a patent!

  • CJ

    …But they were approved for the phrase “Worst Coffee in America”

    • http://WebProNews Barbara

      Lol! My thoughts exactly!

  • TEXIZZ

    My Brother Loves Dunkin Donuts Coffee, so I gave it a try! The only place that I will drink that stuff again is at his house.

  • tell it like it is

    “Best coffee in America?” Don’t think so…Starbucks is always better. Dunkin’ Donut set up shop in my city but I don’t go there. Donuts are shipped in frozen and then baked. Who wants to eat a frozen pre-made donut, yuk. I prefer made on-sight and fresh from the oven so here it would be JR’s Donut Castle (they have good Donuts) or McHappy’s Donuts (they are awesome) when fresh. Both actually make the donuts from scratch and when placed in the oven the aroma is wonderful.

  • http://yahoo STEVE

    Green Mountain is the best!

    • Dave

      Yes indeed!

  • http://webpronews.com CarolAnn Mahoney

    The author should learn the difference between patents and trademarks. This is a case of wanting to register a trademark not obtain a patent.

  • Garo

    Duncan Donuts makes good coffee. I like the taste of it. I also like Bagel King’s coffee here in Bridgeport. I think Starbucks is okay, but it is more expensive so I really don’t go there.

  • dave t

    they might not be the best bought bag of coffee however they ARE the best cupf bought coffee out there…including CHARBUCKS

    • http://WebProNews Barbara

      Starbucks RULES!!!!!

  • John

    I think DD needs to get new, more competent lawyers.

  • Dave

    Personally speaking, DD does NOT make the best coffee! Where are they getting this from? Many gas stations have better coffee than this so piping hot that it burns the flavor and your lips off coffee. They have flavored coffee…so? Get Go has flavored coffee too and tasted better. Plus, DD has gotten so arrogant with their “superior” coffee that they want to patent their own opinion about it? Was there a study done on who had the best coffee? Did DD really win or just make unresearched claims? I think the latter. Such arrogance!

  • http://www.dailygrind.com Daily Grind

    Hey, you can’t blame Dunkin Donuts for trying, but I agree with the Patent Office’s determination. If companies are allowed to snatch up common advertising phrases and generic qualitative claims, then it would become increasingly difficult to market a business without constantly infringing on patented word combination.

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