Duck Commander Named New Independence Bowl SponsorBy: Val Powell - February 25, 2014
There is no stopping the Duck Dynasty folks as they now have their own bowl game. Duck Commander, which is the brand of duck calls owned by the Robertson family, has recently been named the new title sponsor for the Independence Bowl, according to local paper Shreveport Times.
Independence Bowl executive director Missy Setters confirmed to the Times that the Foundation has reached an agreement with Duck Commander to serve as the honored 38-year-old bowl’s sponsor for six years. Times also stated that foundation officials will be releasing an official announcement on Wednesday.
Duck Commander was established by Phil Alexander “Phil” Robertson, a former quarterback of the Louisiana Tech Bulldogs and current patriarch in the hit television series, Duck Dynasty on the A&E network. The drastic success of the show increased sales of their Duck Commander merchandise and put the spotlight on Robertson, specifically his recent remarks on religion and homosexuality.
Robertson is a professional hunter based in West Monroe, Louisiana. His family-operated business makes various duck hunting products, the most popular of which is a duck call named Duck Commander. The reality TV series “Duck Dynasty”, which depicts the lives of the Robertson clan, is currently on its fourth season. The season premiere garnered record-breaking ratings, making it the most-watched episode of a non-fiction series in the history of cable television.
Duck Commander released a statement two weeks ago about a multi-year agreement with NASCAR as the title sponsor for the Sprint Cup Series race. The event is set to be called “Duck Commander 500”.
For the next six years, the Duck Commander Independence Bowl will be in charge of pairing teams from the Atlantic Coast Conference and Southeastern Conference. In the event that either league is unable to provide a representative, the Bowl will resort to back-up deals with American and Conference USA.
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