Dish Networks “Hopper” Adds Skip Commercials Feature

    May 10, 2012
    Richard Stalker
    Comments are off for this post.

Every single TV watcher since the beginning of time (because let’s be real, time didn’t exist before TV was invented, right?) has wished for the ability to instantly skip over the commercials. Well now that technology is finally here. I know we put a man on the moon in 1969, but in 2012? We can skip commercials, take that 69′. The catch? It’s only on Dish Network.

The new “Auto Hop” feature for the whole home DVR joins the “PrimeTime Anytime” feature which allows you to record the primetime programing on all 4 major networks (ABC, CBS, NBC, FOX) every night. These features are both completely exclusive to Dish Network, but added to the ability to stream your DVR anywhere on your phone or tablet, and they have completely pulled ahead of DirecTV as far as accessibility of technology.

“The magic of PrimeTime Anytime is that it allows DISH subscribers to catch up on all primetime shows, including episodes recorded over the past week and recommended by friends, family, and co-workers after they’ve already been broadcast,” said Vivek Khemka, vice president of DISH Product Management. “With Hopper, you have access to all primetime HD programs broadcast by the four major networks. Now you can watch many of those shows commercial-free, with Auto Hop.”

It will be interesting to see what Dish Network does going forward. With the Hopper and the purchase of Blockbuster Video they are setting themselves up to be a very big player in the TV game for decades to come.

  • Nosgoth1979

    LOL I never considered the possibility that time existed before TV…I think that’s probably a question best left to the philosophers and the suits in Washington. I was actually one of a number of Dish employees lucky enough to be chosen to beta-test the Hopper, so I’ve been using it for a while now, and this thing just seems to keep getting better! This Auto Hop feature is my favorite addition yet. I love how it gives me the choice to skip the commercials on the PrimeTime Anytime channels, which make up more than half of what I watch.

  • http://www.j-wmedia.com jo wilkinson

    Wow – for once the UK market is ahead of the US!! We’ve had the ability to fastforward (skip) through ads for a number of years. Different types of content fare better than others in this kind of environment & advertisers (along with broadcasters for their own promotion) are looking at new ways to engage with audiences beyond a 30″ ad.
    Good luck – it’s an interesting journey!!

  • Mitch

    I don’t understand why CBS, FOX, & NBC execs don’t want us to enjoy commercial-free TV. I’m a DISH employee – AutoHop is great because you can easily watch commercial-free TV. Public Knowledge, a consumer advocacy group, is taking a stand for consumers by creating a petition that tells CBS, FOX, & NBC media to keep their hands out of your living room & DVR. Sign their petition to keep control of how you watch TV