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Coors Light Iced T: Tap The Teabags?

When grasping for new revenue streams goes too far

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Coors Light Iced T: Tap The Teabags?
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I’m really not sure what to say about this, but here it is. The company responsible for Coors and Coors Light is attempting to branch out into the summer alcoholic beverage industry with an iced tea/beer mashup that sounds, well, it doesn’t sound like a Long Island Iced Tea, if that was the approach.

Instead, it sounds like something of a reach.

As DailyFinance points out, the beer/tea drink will be available “next month” and will be sold in cans. Because of the lemon flavoring associated with iced tea, apparently the Coors Light Iced T will contain a citrusy taste. So, what we have is a combination of beer, lemon, and tea. Does that sound like a winning combination? Bonus: Coors’ cocktail will contain no caffeine; although, is that really a bonus?

The report also reveals the initial offering will be limited to Canada. Apparently, confidence concerning American acceptance is low. Considering some of the Twitter reaction, that’s understandable:

Just read about that – Yuck! RT @blogaboutbeer: Coors Light Iced T, that’s just wrong – http://t.co/9fRDz46O(image) 31 minutes ago via TweetDeck ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

a disgrace to all that is frothy RT @blogaboutbeer: Coors Light Iced T, that’s just wrong – http://t.co/dZkUFbhJ(image) 55 minutes ago via HootSuite ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Coors Light Iced T, that’s just wrong – http://t.co/ZHn672bY(image) 57 minutes ago via TweetDeck ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

And then there’s this astute observation:

Really Coors? You couldn’t have went with Spiked Tea? Tea Beer? No. Coors Light Iced Tea. Yes, C.L.I.T. Well done.(image) 1 hour ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

C.L.I.T. Is that name of the Silver Bullet train that’s in all of those Coors Light commercials?

Coors Light Iced T: Tap The Teabags?


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  • http://www.LAokay.com Steve G

    Here come all the C.L.I.T. jokes………

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