Social marketing company Context Optional has launched Social Marketing Suite (SMS), a customizable platform for brands to manage and build their presence on Facebook.
"Brands that have taken social seriously need to find more efficient ways to stay involved in consumer conversations while keeping pages interesting and free of profanity," said Kevin Barenblat, co-founder and CEO, Context Optional.
"Marketers are demanding workflow and analytics solutions for Facebook that are on par with what they use for television, email and search."
The SMS allows brands to build and launch applications on Facebook Pages, moderate conversations, schedule Facebook posts, track media and links, and analyze engagement and conversation on Facebook.
More than a dozen global brands and agencies have licensed Context Optional's Social Marketing Suite including Fortune 500 companies in the retail, technology, entertainment and financial services sectors.
Social networking users are increasingly making themselves more open to brands and 59 percent of online consumers are active on social networks at least once a month, according to a recent Forrester Research study.