Content Experience In Cars Could Drive AppleBy: Lee Hester - March 8, 2012
No, Apple isn’t getting into the car business. Yet. But it is believed that the Cupertino-based company may be working on the development of an in-dash system for the automotive industry. A Chinese headhunting firm was recently hired by Apple to find an expert in car parts manufacturing. An ad was placed in the automotive section of LinkedIn recently by a recruiter. Also, according to PatentlyApple.com, the company has reported multiple patents held by Apple for “In-car user interfaces.”
It makes sense for Apple to look into the automotive dashboard business because so many people now consume content in their cars. Apple sees itself as a content experience company and develops high end devices such as iMacs, mobile devices like iPhones and tablets like the iPad that are all optimized for content creation. The company’s approach is to pursue opportunities to improve the content consumption experience wherever it takes place or where there is an opportunity for an experience and millions of potential users.
“Imagine what Apple could come up w/ as a Siri-based in-dash system that would essentially embed a smaller version of the iPad…
Apple fixed the music experience by developing the iPod and inventing iTunes. They did the same thing with the phone experience, solving the problems with an iPhone and App store. The video, eBook and web site experience has been changed forever with the iPad, iTunes, App store and iCloud. The television and home movie experience is next with Apple TV and a future TV set. The interesting thing about driving or riding in a car is that it is a universal content consumption experience. Currently that experience could definitely use improvement. Just think of the possibilities. You can be sure Apple is thinking about them.