comScore Voices Support For Privacy Bill Of RightsBy: Shaylin Clark - March 6, 2012
Analytics firm comScore has added its voice to those supporting the Consumer Privacy Bill of Rights announced by President Obama last month. Magid Abraham, President and CEO of comScore, voiced his support for the program, noting that comScore has followed the principles that underlie the Privacy Bill of Rights in its own business practice for years.
He noted that the key provisions of the Privacy Bill of Rights are accountability and security, and said that comScore has voluntarily submitted to audits conducted by third parties in order to verify that comScore is handling the data it collects properly. He also pointed out that comScore has been consistently working to refine the kind and amount of data it collects in order to ensure that it only gathers what is absolutely necessary, as well as offering consumers the opportunity to opt out of comScore’s data collection entirely.
Several organizations have voiced their support for the administration’s proposal since it was announced last month. Time Warner released a statement praising the proposal’s framework for ensuring that user privacy is respected. Meanwhile several major internet companies including Google, Yahoo, and others announced their participation in the “Do Not Track” program that was part of the proposal.