Companies to Watch

Read/WriteWeb has a good preview of companies to watch at DEMOfall 2007, which starts today in San Diego, CA. Here’s the full list of all the presenters coming this week.

I think they missed one that’s worthy of including, though: SceneCaster. Mashable has a writeup of SceneCaster. I’ll have a video of them up soon.

Why? SceneCaster is aimed at Second Life. But it gets rid of some of the real negatives that Second Life has. What are those negatives?

1. You can’t get more than about 80 people into any one space. This makes it very tough to use Second Life for commercial experiences. SceneCaster doesn’t have those limitations.

2. You can’t embed Second Life onto Web pages or Facebook profiles. SceneCaster lets you do just that, which makes it far easier to navigate around for novices.

3. SecondLife isn’t well integrated into other Web stores of 3D objects. SceneCaster integrates Google’s 3D Warehouse.

4. Kids are kept out of the main grid in Second Life where on SceneCaster each scene is controlled by the owner. So my scenes will allow kids in and others might have different rules.

5. Because each scene is embeded into a Web page we can link to scenes a lot easier than we can link to them on Second Life.

What doesn’t it do that Second Life will? It isn’t a complete world the way Second Life is, although that world gets people lost which causes high churn rates of people who try it for a while and get bored and leave before discovering that there’s a world that might keep their attention.

Downside? Windows only right now (they are working on a Mac version).

Any other Demo companies that we should pay attention to?

Let’s do what we did with TechCrunch 40 last week. I’ll pick SceneCaster as my favorite company that I’ve seen so far.

Anyone want to pick the company that’ll get the most hype coming out of Demo?

Oh, and there’s a TON of news coming through the feeds this morning due to Demo. I’ve put the best stuff on my link blog.

Another cool thing that Read/WriteWeb didn’t mention? YourTrumanShow, which now will be called “VideoMap.” Mashable wrote that up too.

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About Robert Scoble
Robert Scoble is the founder of the Scobleizer blog. I work at Rackspace and am building a community for people fanatical about the Internet called building43. You can call me at +1-425-205-1921 or email me at scobleizer@gmail.com. There’s a really excellent about page over on Wikipedia about me. I didn’t write a single word about it, but I do watch to make sure it’s accurate.

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