There may not be any such thing as a free lunch, but fast food chain Chick-Fil-A is offering customers a free breakfast menu item during the week of September 9. The only thing needed to score the free breakfast is a reservation, which is easily made online.
This isn’t the first time Chick-Fil-A has offered the “Breakfast on Us” promotion and probably won’t be the last, as the restaurant continues to try to edge into the breakfast market and compete with powerhouse chains such as McDonald’s and Bojangles. With new breakfast items being tested at certain locations, the promotion will likely offer insight on which items to keep on the menu and which items to ditch. “We hope our 'Breakfast on Us' promotion will encourage our current customers to try something completely different and also help attract new breakfast customers for us,” said Steve Robinson, chief marketing officer for Chick-Fil-A.
The restaurant, which came under fire last summer when CEO Dan Cathy made his views on gay marriage public, is offering a limited number of reservations at participating restaurants. Patrons get their choice of a breakfast menu items, including a chicken biscuit, yogurt parfait, oatmeal or a sausage breakfast burrito. If a patron wants something to drink or a side item, that must be purchased separately, but isn’t required to receive the free breakfast entrée.
The only complaint people have made about the promotion is that making the reservation online is the only way to redeem the free offer, but considering that most people have Internet access, this shouldn’t affect too many free breakfast-seeking patrons. After customers select an available date and time they wish to visit and pick out a menu item, all that’s left is printing out the reservation form.
Chick-Fil-A’s free breakfast lasts through Saturday, September 14. The promotion is limited to one free entrée per person, and the restaurant is accepting reservations through September 13 as long as slots are available.
— Chick-fil-A, Inc. (@ChickfilA) September 3, 2013