Charlie Sheen Tweets Are Like Super Bowl Ads

    March 10, 2011
    Chris Crum

95,333 clicks in the first hour. 412,000 clicks in 48 hours. A trending topic on Twitter (worldwide). received 74,040 applications from 181 countries. These are all things achieved by a single tweet from Charlie Sheen.

More specifically, they’re stats provided by, who organized this paid tweet by Charlie Sheen, on behalf of Does this represent the power of Twitter or the power of Charlie Sheen? Perhaps both.

I’m looking to hire a #winning INTERN with #TigerBlood. Apply here – #TigerBloodIntern #internship #ad 2 days ago via Network · powered by @socialditto

“On Monday morning, was a start-up with a good product. By Tuesday morning, it was a brand with a promising future,” wrote CEO Arnie Gullov-Singh on his company blog. “Success on this scale is rare to achieve outside of a multi-million dollar Super Bowl ad. But with 1,000 celebrities available to endorse brands in social media, Super Bowl moments have become much more accessible and measurable.”

“And frankly, after 24,000 endorsements over the past 12 months, these results are not surprising,” he added. “Celebrities are the driving force in social media.  Celebrities are the new prime time.” has posted the following infographic about the tweet:

Charlie Sheen Tweet Stats Research firm Wedbush takes a mor in depth look at Twitter endorsements, and the Charlie Sheen affect in this report (embed courtesy of the New York Times’ DealBook):

Wedbush report

Here’s an interesting question on a side note: Why is Google ranking as suspended account for “ChuckSheen” over Charlie Sheen for a “Charlie Sheen on Twitter” search?

Chuck Sheen over Charlie Sheen on Google?


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.