Buzzfeed Chooses Sides, Backs Out Of RNC Ad Deal For Trump

Rich OrdAdvertising, Politics, Social Media

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According to POLITICO, Buzzfeed has decided to pull out of the $1.3 million ad deal it had with the Republican National Committee to promote Donald J. Trump for President. Apparently, Buzzfeed has decided to take the Huffington Post approach to politics by openly picking sides, which means presumably that it doesn't have issues with Hillary Clinton.

BuzzFeed CEO Jonah Peretti even compared Trump to cigarette ads, "We don't run cigarette ads because they are hazardous to our health, and we won't accept Trump ads for the exact same reason."

What Trump has said is that the U.S. must secure its borders... like every other country in the world. Not a radical position according to millions of his voters. Many of his voters think that what is radical is not securing them! His voters also agree with Trump's statement about Muslim travel following the terrorist attacks in Paris by ISIS operatives who had snuck (migrated) into Europe. Trump reacted to the crisis by saying that we should suspend foreign Muslim travel to the U.S. "until we can figure out what is going on" before a Paris like terrorist attack happens her in the U.S.

You can certainly disagree with his positions, but to act like they are extremely radical is simply hyperbole by Trump's political opposition, which apparently includes Buzzfeed.

Here is the note (per POLITICO)

"Hello BuzzFeeders,
I wanted to share with you a business decision we have made regarding the Trump for President campaign and why we made it.
In April, the Republican National Committee signed an agreement with BuzzFeed to spend a significant amount on political advertisements slated to run during the Fall election cycle. As you know, we accept advertisements from both republican and democratic candidates and we were pleased to accept this advertising order from the RNC.
Since signing this advertising deal, Donald Trump, as you know, has become the presumptive nominee of his party. The tone and substance of his campaign are unique in the history of modern US politics. Trump advocates banning Muslims from traveling to the United States, he's threatened to limit the free press, and made offensive statements toward women, immigrants, descendants of immigrants, and foreign nationals.
Earlier today Buzzfeed informed the RNC that we would not accept Trump for President ads and that we would be terminating our agreement with them. The Trump campaign is directly opposed to the freedoms of our employees in the United States and around the world and in some cases, such as his proposed ban on international travel for Muslims, would make it impossible for our employees to do their jobs.
We don't need to and do not expect to agree with the positions or values of all our advertisers. And as you know, there is a wall between our business and editorial operations. This decision to cancel this ad buy will have no influence on our continuing coverage of the campaign.
We certainly don't like to turn away revenue that funds all the important work we do across the company. However, in some cases we must make business exceptions: we don't run cigarette ads because they are hazardous to our health, and we won't accept Trump ads for the exact same reason.
Jonah "

Rich Ord