Bing Just As Good As Google, Says Bing

    March 12, 2012
    Shaylin Clark
    Comments are off for this post.

After spending several years playing catch-up to Google, Microsoft’s Bing search engine is finally reaching a point where it is just as good as its rival, according to Microsoft’s Harry Shum.

In a recent interview Shum tells Wired that Bing is at least as good as Google in terms of the freshness of its search results. Shum agrees that Google, thanks the 2010 upgrade to the Caffeine software platform, is good at “freshness,” i.e., crawling and indexing sites quickly so that they can be displayed in search results. Google’s skill in this area is something Microsoft is keenly aware of, but Shum insists that “if you look at the freshness of our queries, I hope you feel that Bing’s freshness… is at least on par with Google.”

Google maintains a nearly-unassailable hegemony in the world of search, a fact that has led many to ridicule Microsoft’s attempt to enter the market with Bing. While Google’s top ranking has not changed, Bing made significant advances, and Shum believes that Microsoft’s days of playing catch-up are over. He says that “after a lot of effort, we understand search quality problems better than before, and… if you look at Google and Bing, the quality is beginning to be very comparable.”

As it happens, the claims that Shum makes in the interview are easily tested. To see how Bing handled recent results, I ran a search tailored to find a WebProNews article posted just before this one. Though the article is (as of 1:35 PM Eastern time) less than five minutes old, both Bing and Google found it:

Google Search Results

Bing Search Results

So in this case, at least, Google and Bing do a comparable job of bringing up “fresh” results.

What do you think? Is Bing just as good as Google? Let us know in the comments.

  • http://www.odysen.com matt

    For most people it’s probably good enough, at least for a reasonable alternative. Biggest problem might be getting people to change, even if you’re better it can be hard for people to try something different.

    Sometimes this can be done with having something unique. Others perhaps by being patient and waiting for the right opportunity, fix a new problem/mistake. I’m sure the new creepy content integration from G isn’t hurting.

  • grant

    I have been using bing for a good 6 months now because of the the rewards program, which I use for donating to charity, getting redbox rentals, and amazon credit. I think Shum is exactly right that the biggest gap between google and bing search results depend on the ‘freshness’ of what you are looking for. For most things, bing is great at getting what you’re looking for, but if I know I’m searching for something that just happened or is more recent I might try bing first and then go straight to google. I think bing will get better at this as more people use it, I just hope they don’t get rid of awards :(

  • Larry Evans

    Why use Google if they are sharing info?? Does Bing do this? I hope not, because I stopped using Google as soon as I heard that and now use Bing.

  • https://twitter.com/parveshsareen Parvesh Sareen

    Looking for something, Want to Buy something Online, Wanna read something, anything you want, What strikes your mind – GOOGLE obviously.
    To come upto this.. Bing will really need a big deal of strength, integrity and confidence to reach at this stage.. irrespective of whatsoever efforts it do to its SERPs algorithms or updates.