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Bing Expands Twitter, Facebook Integration

Tweets in Bing News, Facebook Sharing for Entertainment Pages

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Bing has released a couple new social search feature, utilizing Twitter and Facebook in new ways.

First off, Bing has started adding tweets into Bing News. “Awhile back we introduced Bing social which lets you plunge into the real-time tweet stream to uncover the latest updates on the Web,” Bing says. “This week we took it a step further by integrating some of this real time social data into Bing news.”

You can see a realtime feed of tweets in the right hand column for additional news or updates related to whatever keywords you’re searching for. Want the latest on Groupon? You can get the traditional news articles and blog posts along with Groupon-related tweets as they roll in.

Bing News with Tweets
“As we’ve seen with the tragedy in Japan or political turmoil in the Middle East, real people are relaying timely and compelling items not captured by traditional outlets,” says Bing. ”Bing news now lets you compare and assess authoritative news analysis alongside real-time citizen journalists so you can decide which content sources you want to use.”

As far as the new Facebook integration, they’ve rolled out a new Facebook share option on results for movies, TV shows, actors, bands, and artists.

Bing Movies Shareable on FacebookBing has been finding more ways to integrate with Facebook – one area where Google continues to do very little. There is a lot of potential for Facebook data to make search results more relevant, but moves like this also help to promote Bing itself.

Bing’s market share has grown every month since its launch, according to the company.

Bing Expands Twitter, Facebook Integration
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  • http://UseBiz.com Jeff Schneider

    There are really only two major Search Engines now, Bing/Yahoo and Google. Bing makes big mistake by watering down their BRAND by homogenizing themselves with Yahoo. We wonder who their Marketing Strategist is ?

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  • http://www.webguide4u.com Vivek Parmar

    That’s great to see finally Bing comes with new things, would give a major competition to Google

  • http://phonesexhoneys.co.uk Entrepreneur

    That is very interesting to read that Facebook and Bing have a close relationship. I think the majority of companies optimise for Google only and miss out on the search results on Bing reflected again on Facebook. The fact that Facebook users might start to search on there in the future and Bing is already in place must be something Google is concerned about.

  • http://www.topsy.com Eddie Smith

    Hi Chris,
    Eddie Smith with Topsy Labs here & enjoyed your post. It’s great to finally seeing social content appearing in Bing results, but I think WHAT and HOW these results are presented will determine the value delivered to consumers.
    Bing’s current implementation seems to be just a time-based stream of tweet content flowing within a separate container. Apart from watching live events, these type of time-based streams have proven to be of little value to consumers as there is simply too much noise flowing across. What’s needed is a mechanism to present the most relevant and authoritative social content to consumers so they find this content valuable.
    We accomplish this at Topsy.com by ranking all results according to the level of influence associated to each author publishing content, down to the keyword level and then dynamically framing results within the timeframe that’s trending. This ensures the consumer get fresh social content that’s related to the keyword query but with no spam, no trivial commentary and news for that keyword that’s only from authoritative sources for that subject matter. Here’s a quick query on “japan nuclear” http://topsy.com/s/japan+nuclear?window=h11.
    Ideally, these results are not listed as separate “public updates”, but as ranked news results within the other links presented – this is a powerful way to present new, fresh news results to consumers.
    -eddie

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