Bing Brings Social Experience to Shopping Results

    May 7, 2010
    Chris Crum

Microsoft has added a new social sharing feature to Bing Shopping, which lets people share products with members of their social circle via Facebook, Twitter, or email. "Folks can now ask for input before they make that important purchase," a representative for Bing tells WebProNews.

"A lot of us don’t shop alone. Going to the mall is often a social thing, so why should shopping online be any different? 75% of shoppers seek advice from others even when shopping online and now Bing shoppers can too!" the Bing team says.

Bing Adds Social Sharing features to Shopping results

Bing says it expects people to use the feature to get feedback from their friends not only on pricing, but about things like if an article of clothing would "look good on them" or if there is a better model for a product, etc.

Bing has had sharing features for different kinds of results like news and entertainment for a while, but share features for shopping make could in fact make online shopping a little bit more like going out with friends or accessing a physically unavailable friend whose opinion you value.

I’m a little surprised they didn’t incorporate the Facebook Like Button into this feature, but at least they still respect the fact that people still like more private methods of sharing like email.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.