Bing Ads Gets New Keyword Diagnosis Tool

Chris CrumAdvertising

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Microsoft announced that there is a new inline keyword diagnosis tool in Bing Ads that gives advertisers information about their keywords without having to click around a whole bunch.

Just go to the Keywords tab in the Campaigns page and locate the keyword of interest, and hover over the ellipsis icon in the Delivery column to get the pop-up for keyword diagnosis.

The pop-up dialog box has three sections: Keyword diagnosis result, Keyword quality score, and Link to ad preview and diagnostics.

"If your keywords are triggering your ad, you’ll see 'Yes,' otherwise, you’ll see 'No,' along with an explanation of the suggested reason and a recommended action," Microsoft says in a blog post "'No' reasons will fall into one of these categories: setting (e.g. negative keyword, paused keyword), editorial issue (e.g. disapproved keyword, keyword pending review), quality (e.g. low ad relevance, low expected CTR), or bid and budget (e.g. low bid amount, campaign out budget)."

Under the diagnosis result, there's a breakdown of your quality sfore by Expected click-through rate, Ad relevance, and Landing page experience.

"Under Quality Score, we’ve added a link to the Ad Preview and Diagnostics tool in case you want to preview your ads and/or conduct any further diagnosis," Microsoft explains. "If you do access the Ad Preview and Diagnostics tool from this link, you’ll find the context (keyword and targeting options) already filled in, to save you the time and effort of memorizing and inputting them manually..."

You can see examples and get more info on the tool here.

Last week, Microsoft launched the Bing Network. More on that here.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.