Bing Adaptive Search Rolls Out

Bing's new personalization technology

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Bing is rolling out what it calls “Adaptive Search.” The company says it “helps decipher the intent and context of each search you conduct based on your search history.”

“The concept of personalized search is not a new idea, but Bing continues to focus on it and drive progress as the search space evolves,” a representative for Bing tells WebProNews. “In fact, Bing views personalized search as less of a ‘feature’ and more of what to expect from search.”
“Ultimately, the goal is to reduce ambiguity and help people find what they’re looking for more quickly,” he adds. “The personalization can be pretty subtle to the naked eye, but the more Bing learns about your intent the more personal it will become. And Bing also wants to be sure a diverse set of results still show up so people aren’t locked in a ‘filter bubble’. We think this provides a good balance.”

If you’re unfamiliar with the concept of the “filter bubble” it’s essentially the idea that content that we consume on the web is being filtered by the sites we use as a way of personalizing our experience and making it more relevant to us. It can reduce noise, but it also means we’re missing out on some things, and it is something of a controversial topic. We’ve discussed this more in depth in past articles, which you can find here.

Explaining how Adaptive Search works, the Bing representative tells us, “At the risk of generalizing, let’s say you’re a film fanatic and when you search for ‘Australia’ you aren’t likely searching for Australia the country. You’re probably searching for Australia the 2008 movie. Bing will take into account the fact you often search for movies and adapt the search page to show relevant movie results higher up on the page. This helps decrease your time spent searching and increases time spent buttering your popcorn.”

Bing Adaptive Search

Bing Adaptive Search

Here’s a video discussing Adaptive Search:

<a href='http://www.bing.com/videos/watch/video/adapting-search-to-you/1iiytvtqp?src=v5:embed::&#038;from=sharepermalink' target='_new' title='Adapting Search to You'>Video: Adapting Search to You</a>

It’s rolling out over the next few days, but if you want to use it, you can just turn on your Search History and then search.

Bing Adaptive Search Rolls Out
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  • http://www.TheOkayNetwork.com Steven

    “It’s rolling out over the next few days, but if you want to use it, you can just turn off your Search History and then search.”

    Chris, I think you meant to say, “if you don’t want to use it”, not if you want to. If I turn off my search history, then how is Bing supposed to adapt my search?

    • http://www.webpronews.com/ Chris Crum

      Actually I meant to say turn ON your search history. Apologies on the typo.

  • http://www.q3tech.com/technology.html Software development services

    Isn’t this feature already being used by Google for quite some time now?
    Well, its good to see other search engines also deploying a similar logic in their algorithm.

  • http://www.maria-johnsen.com SEO

    I have never been a Bing’s fan. Most of my clients prefer Google and they really don’t care about Bing. I agree with what Software development services mentioned on here.

  • Rita

    HATE IT!!!

    • http://www.yahoo.com/ Bison

      That’s cleared my thoughts. Thanks for contiurbtnig.

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